AI+ Microsoft 365 Copilot Marketing Specialty Certification

The AI+ Microsoft 365 Copilot Marketing Specialty certification equips you with the skills to use Microsoft 365 Copilot to strengthen marketing strategies and improve everyday workflows. You will learn how to integrate AI tools into marketing activities to streamline processes, enhance customer interactions, and support more effective campaign planning.

Through this certification, you will explore key Microsoft 365 Copilot capabilities, including data-driven insights, content generation, and workflow automation. You will gain practical expertise in using AI to improve productivity, make informed decisions, and create innovative marketing solutions that deliver measurable results.

This certification thoroughly covers topics such as:

• Introduction to Microsoft 365 Copilot & AI in Marketing
• Core Copilot Skills for Marketing
• Advanced Copilot Applications in Marketing
• Copilot Studio Agent for Marketing
• Optimizing Copilot in Marketing
• Responsible AI with Copilot — Policy, Safety & Trust
• Capstone Project — End-to-End Marketing with Copilot